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For 18 years Ian was a long-term member of the OMD UK family, working across BMP, MGM and WWAV as Head of TV Negotiations. With the formation of the OMD UK Group a new trading position was created for Ian and he led the first £1 billion media group.

In 2001 he was appointed Client Operations Director for OMD Europe where the role included setting up buying and trading systems that covered over 30 European markets, the management of a media expenditure of 9 billion Euros, and the creation of mini networks and communities of relevant specialists to share and exchange ideas.

In 2007 Ian was headhunted from the UK to become the Investment Partner for Zenith Optimedia covering offices in Sydney, Melbourne and Brisbane.

Ian joined Carat in June 2009.