Carat Australia demonstrated a unique way to connect with a Gen-Y audience

Our objective 
Increase Chupa Chups share of the lollypop segment, achieve a 5% sales increase and appeal to the student target audience.

Our idea 
Send one winner on a two week internship with MTV headquarters in NYC and share their experience with Australia.

The results 
400+ online registrations, 22% sales increase over the year prior during the campaign period and much more!

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